Journo secrets | Sarah Finley | Substack

#5. Barbiecore madness, getting to grips with Threads and slow news days

Not every client wants to follow Barbie and Ken into Barbie World....

Jul 13, 2023 •

#5. RIP to the phone - is cold calling journalists outdated?

Editors don't like being cold-called by PRs - so why do some still insist it's an effective way to sell in a story....

Apr 20, 2023 •

#4. Is empathy the most important trait as a PR? Understanding what makes a PR good at their job

Can you be a good PR without having empathy for journalists? And does a good relationship work best when we have empathy for each other?

Mar 21, 2023 •

Most Popular

#2. Becoming best buds with your favourite journo

Jan 18, 2023 • Sarah Finley

New Year, new approach

Jan 2, 2023 • Sarah Finley

#3 Pitching an expert, making them newsworthy and never letting down a journalist

Feb 6, 2023 • Sarah Finley

#5. RIP to the phone - is cold calling journalists outdated?

Apr 20, 2023 • Sarah Finley

#4. Is empathy the most important trait as a PR? Understanding what makes a PR good at their job

Mar 21, 2023 • Sarah Finley

#3 Pitching an expert, making them newsworthy and never letting down a journalist

We're all experts in something - but how do you reach 'sitting on a BBC couch' level?

Feb 6, 2023 •

#2. Becoming best buds with your favourite journo

Media meets can be tough to get, but they're not impossible

Jan 18, 2023 •

New Year, new approach

Are you just about to press send on that ‘New Year, new you’ email? Ugh, it's the one pitch that journalists will send straight to their digital trash…

Jan 2, 2023 •

This is Journo secrets , a newsletter about Insider knowledge for PRs about what journos want.

Dec 13, 2022 •

Journo secrets

Journo secrets

Insider knowledge for PRs about what journos want

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